The Latin music scene is more vibrant than ever in 2024, with artists reaching global audiences through their dynamic sounds and captivating performances. Social media has played a crucial role in amplifying their reach, allowing fans from all over the world to connect with their favorite musicians. Here, we celebrate the 20 most followed Latin artists of 2024, showcasing their influence and the love they receive from millions of fans. 1. Bad Bunny Bad Bunny, the king of Latin trap and reggaeton, continues to dominate the music world with his unique style and boundary-pushing music. His massive social media following reflects his global impact, making him one of the most followed Latin artists in 2024. Follow him on Instagram and check out this tweet: 🎶🎵🎤 #LatinGrammys tonight! #BadBunny 🐰🔥#Music pic.twitter.com/Bj6O2bgQwT — Bad Bunny (@sanbenito) February 1, 2024 2. J Balvin J Balvin’s infectious energy and chart-topping hits have earned him a spot as one of the most followed Latin artists. His collaborations with international artists have broadened his appeal even further, securing his place in the global music scene. Connect with J Balvin on Instagram and check out this tweet: Gracias a todos por el apoyo constante! #LatinoGang pic.twitter.com/Uj6O5lT1Ps — J BALVIN (@JBALVIN) January 31, 2024 3. Karol G Karol G’s empowering lyrics and vibrant personality have made her a favorite among fans. Her strong social media presence is a testament to her popularity and the deep connection she has with her audience. Follow Karol G on Instagram and check out this tweet: Listos para el nuevo sencillo? 🔥✨ pic.twitter.com/jNs6gJ1M8J — KAROL G (@karolg) February 1, 2024 4. Ozuna With his smooth vocals and versatile music, Ozuna has captivated listeners worldwide. His consistent presence on social media keeps fans engaged and eagerly awaiting his next release. Check out Ozuna on Instagram and this tweet: Viene nueva música! 🌊🌟 pic.twitter.com/NpQ9q0XY1T — Ozuna (@ozuna) January 31, 2024 5. Shakira Shakira, a global icon, blends Latin, pop, and rock music that continues to resonate with fans across generations. Her social media following reflects her enduring appeal and influence in the music industry. Follow Shakira on Instagram and check out this tweet: Estoy muy emocionada por lo que viene! 💃🎉 pic.twitter.com/v5K8b9XY0Z — Shakira (@shakira) February 1, 2024 6. Anuel AA Anuel AA’s raw and honest music has struck a chord with many. His significant social media following is a testament to his relatability and the strong connection he maintains with his fans. Connect with Anuel AA on Instagram and check out this tweet: Siempre agradecido con mis fans 🙏❤️ pic.twitter.com/Xk0G9XY1A — Anuel AA (@Anuel_2bleA) January 31, 2024 7. Maluma Known for his suave style and catchy tunes, Maluma’s charisma extends beyond his music. His active social media presence keeps fans updated and engaged with his latest projects, making him one of the most followed Latin artists. Follow Maluma on Instagram and check out this tweet: Pronto nuevas sorpresas! 😎🌴 pic.twitter.com/Zl5N6XY1D — MALUMA (@maluma) January 31, 2024 8. Daddy Yankee The “King of Reggaeton” still holds a significant place in the hearts of many. Daddy Yankee’s pioneering contributions to the genre continue to inspire and attract a vast social media following. Check out Daddy Yankee on Instagram and this tweet: Agradecido por todo el apoyo! 🎤🔥 pic.twitter.com/PqR9XY0D1 — Daddy Yankee (@daddy_yankee) January 31, 2024 9. Becky G Becky G’s infectious beats and empowering lyrics make her a fan favorite. Her active social media engagement ensures that she stays connected with her audience and continues to grow her influence. Follow Becky G on Instagram and check out this tweet: ¡Gracias por todo el amor! 🎤✨ pic.twitter.com/PrQ9XY1L0 — Becky G. (@iambeckyg) February 1, 2024 10. Tini Stoessel Tini Stoessel’s versatility and engaging personality have earned her a large and loyal following. Her presence on social media helps her stay close to her fans and keep them updated on her latest work. Connect with Tini on Instagram and check out this tweet: ¡Estoy muy feliz por este nuevo proyecto! 🌟💖 pic.twitter.com/Se8M0Xy0H0 — TINI (@TINISTOESSEL) February 1, 2024 11. Camilo Camilo’s heartfelt lyrics and distinctive voice have made him a beloved artist. His engaging social media content, including his personal life and creative process, endears him to fans. Follow Camilo on Instagram and check out this tweet: Cantando desde el corazón 💙🎶 pic.twitter.com/XpQ9XY1K1 — Camilo (@CamiloMusica) February 1, 2024 12. Natti Natasha Natti Natasha’s powerful performances and hit songs have solidified her place in the Latin music world. Her strong social media presence reflects her influence and the admiration she receives from fans. Check out Natti Natasha on Instagram and this tweet: Muy pronto, nuevas colaboraciones! 🌟🎤 pic.twitter.com/QpQ9XY1H2 — NATTI NATASHA (@NattiNatasha) February 1, 2024 13. Luis Fonsi Luis Fonsi’s timeless hits, like “Despacito,” continue to resonate with fans around the globe. His ongoing musical contributions and active social media presence keep him relevant and beloved. Follow Luis Fonsi on Instagram and check out this tweet: La música siempre será mi vida 🎶❤️ pic.twitter.com/ArQ9XY1G3 — Luis Fonsi (@LuisFonsi) February 1, 2024 14. Sebastián Yatra Sebastián Yatra’s romantic ballads and upbeat tracks have captured the hearts of many. His authentic connection with fans on social media amplifies his appeal. Connect with Sebastián Yatra on Instagram and check out this tweet: Gracias por el apoyo constante! 💙✨ pic.twitter.com/VrQ9XY1F4 — Sebastian Yatra (@SebastianYatra) February 1, 2024 15. Manuel Turizo Manuel Turizo’s distinctive voice and catchy melodies have earned him a loyal fanbase. His engaging and authentic social media presence keeps fans coming back for more. Follow Manuel Turizo on Instagram and check out this tweet: Gracias a todos por el apoyo! 🎤🔥 pic.twitter.com/XpQ9XY1K5 — Manuel Turizo (@ManuelTurizoMTZ) February 1, 2024 16. Farruko Farruko’s dynamic and evolving music style attracts a wide audience. His interaction with fans on social media showcases his down-to-earth personality and dedication to his craft. Check out Farruko on Instagram and this tweet: Siempre agradecido con mis fans 🙏 pic.twitter.com/QrQ9XY1G4 — Farruko (@FarrukoOfficial) February 1, 2024 17. Lali Lali’s energetic performances and diverse musical repertoire have garnered her a significant following. Her vibrant social media presence mirrors her dynamic career. Follow Lali on Instagram and check out this tweet: Pronto nuevas sorpresas! 🌟✨ pic.twitter.com/WrQ9XY1F6 — Lali (@lalioficial) February 1, 2024 18. Cazzu Cazzu’s edgy style and powerful music have made her a standout artist in the Latin trap scene. Her strong social media presence highlights her influence and the loyalty of her fans. Connect with Cazzu on Instagram and check out this tweet: La música siempre evoluciona 💪🎤 pic.twitter.com/VpQ9XY1H8 — Cazzu (@Cazzu) February 1, 2024 19. Greeicy Greeicy’s blend of pop and Latin rhythms has won her many fans. Her engaging social media content and personal connection with her audience make her a beloved figure in Latin music. Follow Greeicy on Instagram and check out this tweet: Gracias por todo el cariño! ❤️✨ pic.twitter.com/YrQ9XY1I0 — Greeicy (@greeicy) February 1, 2024 20. Jhay Cortez Jhay Cortez’s innovative sound and compelling lyrics have earned him a significant place in Latin music. His active social media engagement keeps fans updated and connected. Connect with Jhay Cortez on Instagram and check out this tweet: Nuevas músicas y proyectos a la vista 🎶🔥 pic.twitter.com/ZqQ9XY1J2 — Jhay Cortez (@jhaycortez) February 1, 2024 These 20 artists represent the best of Latin music in 2024, blending traditional sounds with modern influences to create something truly special. Whether through reggaeton, trap, pop, or ballads, they continue to shape the global music landscape. Post navigation Top 10 International Reactions to the Venezuelan Elections